Internship project (moonraft)

CORA Initiative Launch

The launch of Collection of Reusable Artefacts within UST Thiruvananthapuram maximizes efficiency by repurposing existing assets, providing solid foundations.

CLIENT

UST Global

INDUSTRY

Technology

EXPERTISE

Interaction Design

DURATION

4 months

Conception

UST Global, an IT company with a 1.5 billion dollar valuation has around 3500 employees in their Trivandrum office. Majority of these employees work towards the satisfaction of clients.

Problem

Until a solution is approved and accepted by the client, employees may find themselves stuck in the loop of making changes. How to break the loop?

Conception

UST Global, an IT company with a 1.5 billion dollar valuation has around 3500 employees in their Trivandrum office. Majority of these employees work towards the satisfaction of clients.

Problem

Until a solution is approved and accepted by the client, employees may find themselves stuck in the loop of making changes. How to break the loop?

Conception

UST Global, an IT company with a 1.5 billion dollar valuation has around 3500 employees in their Trivandrum office. Majority of these employees work towards the satisfaction of clients.

Problem

Until a solution is approved and accepted by the client, employees may find themselves stuck in the loop of making changes. How to break the loop?

Surveys/ Workshops

UX Audit

Storyboarding

Installation Design

Branding/ Advertising

Microsite UI Design

Surveys/ Workshops

UX Audit

Storyboarding

Installation Design

Branding/ Advertising

Microsite UI Design

Workshops & Survey

Running ideation workshops from a mixed bag of people and collating them under categories helped in the collection of ideas for potential solutions

The survey provided an overview of the UST Global employee landscape with respect to self initiated activities related to reusability.

765+

Responses

20+

Divisions

57.5%

Create Assets

Workshops & Survey

765+

Responses

20+

Divisions

57.5%

Create Assets

Workshops & Survey

765+

Responses

20+

Divisions

57.5%

Create Assets

Heuristic Analysis

Moonraft conducted a UX Audit for the UST PACE SolutionHub, where the goal was to evaluate and identify the existing usability issues in the UI design of the portal.

The evaluation criteria was based on Nielsen’s usability principles, as it covered all the necessary heuristic parameters for thorough evaluation.

Heuristic Analysis

#1 Voting Installation

This installation helped in understanding that UST as a company created assets more than they reused. It raised awareness among the employees about the necessity of CORA in improving efficiency within the company.

#1 Voting Installation

Ideations

Storyboarding

Prototyping

The number of people interacting with the voting installation doubled within the first few hours.

Registration numbers for the launch event increased along with the interactions

#2 Launch Event Installation

The idea behind this installation was to have a grand unveil of the CORA microsite to begin the event.

Each attendee would contribute a magnetic tile to complete the QR code, creating a common output. Each tile contributed by the attendees can be reused in the future to create another QR code.

#2 Launch Event Installation

The idea behind this installation was to have a grand unveil of the CORA microsite to begin the event.

Each attendee would contribute a magnetic tile to complete the QR code, creating a common output. Each tile contributed by the attendees can be reused in the future to create another QR code.

#2 Launch Event Installation

The idea behind this installation was to have a grand unveil of the CORA microsite to begin the event.

Each attendee would contribute a magnetic tile to complete the QR code, creating a common output. Each tile contributed by the attendees can be reused in the future to create another QR code.